Ricardo Passaporte - Where Quality Is Cheaper
aleria Alegria, January 16 - March 12
Lidl's history goes back to the 1930s, when the company was founded in Germany as a grocery wholesaler. Today, Lidl is one of the largest grocery retailers in Europe. The first Lidl stores were opened in 1973 and by the 1980s Lidl was a household name throughout Germany. During the 1990s Lidl started to open stores outside Germany and today Lidl stores can be found in nearly every country in Europe. Lidl is now well established as a major European food retailer. Lidl takes pride in providing top quality products at the lowest possible prices to all our customers across Europe. Our stores are operated by a network of dedicated store staff, helping to establish and further develop the success of the company. Lidl will continue to play a major role in the exploration of new markets in Europe and beyond.
The idea behind a logo is to reach the greatest number of people, people with a high aesthetic sense or non-existent. It has to be perfect or, at least, 100% recognizable even if you only could see 1/4 of it.
The idea behind graffiti is very similar, to reach the greatest number of people , imposing words and shapes repeatedly.
When we look to Ricardo´s paintings it seems to be somehow contradictory. If we think that the LIDL logo is a result of countless tests to reach a “perfection”, it will automatically lead us to something that resulted from something methodical, clean and functional. Unlike Ricardo´s painting that requires a good level of self-discontrol” as if he has no respect for the canvas itself but respects the aesthetic of the logo design.
Ricardo Passaporte rejects his painting skills, focused only in the medium and in the matters, he paints with his right hand as if he couldn´t control the spray can properly or if it was the left hand. There is a relation between creation / destruction where it´s impossible to know what comes first.